Branding Policy

A trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others. A trademark does not have to be registered to exist and to be the exclusive property of an entity. Registration simply means that the Trademark Office has acknowledged the trademark and determined that it does not conflict with any other existing trademarks.

At Mirata we want to encourage people to talk about our brand, to use our brand, and to partner with us, however, it is important that we ensure our trademark is protected. Our trademark gives us the exclusive right to use the term as the name of websites, services, businesses and products. Although those rights are exclusively ours, we are happy to give people permission to use the term under certain circumstances.

The following is a general policy that tells you when you can use the Mirata name without need of any specific permission from us:

  • You must make clear that you are not Mirata and that you do not represent Mirata - a simple disclaimer on your home page is an excellent way of doing that
  • You may not incorporate the Mirata name or logo into the name or logo of your website, product, business or service.
  • You may use the Mirata name (but not the Mirata logo) in descriptions on your website, product, business or service to provide accurate information to the public about the relationship between yourself and us.

As a general rule, third parties may not use the Mirata Logo ("Logo"). On this page are the limited circumstances under which third parties may use the Mirata Logo. The Logo must always be used in line with the specifications on this page to identify Mirata, or Mirata products, tools or services. Any use that falls outside of these specifications is strictly prohibited.

Third parties may only use the Logo without a license under the following limited circumstances:

1.1 At the bottom of advertising, marketing collateral, or a website that references your connection with Mirata (for example, the material states that you are an authorized distributor or reseller of Mirata products) provided that the area in which the Mirata logo is used includes the corporate logos of two (2) or more software or hardware companies with which you have a similar relationship.

1.2 In an area of a website, advertising, or marketing collateral exclusively dedicated to the sale of Mirata products, and in such a manner that associates licensed Mirata software with the Mirata Corporate logo.

The following guidelines must be followed for all use of the Logo:

2.1 The Logo may not be used in any manner that might imply that any non-Mirata materials, including but not limited to goods, services, websites, or publications are sponsored, endorsed, licensed by, or affiliated with Mirata.

2.2 The Logo may not be displayed as a primary or prominent feature on any non-Mirata materials. Companies using the Logo pursuant to these guidelines must also display in the primary and more prominent position, their own logo(s), business name, product names, or other branding.

2.3 The Logo may not be imitated or used as a design feature in any manner.

2.4 The Logo may not be used in a manner that would disparage Mirata or its products or services.

2.5 The Logo must be used as provided by Mirata with no changes, including but not limited to changes in the color, proportion, or design, or removal of any words, artwork, or trademark symbols.

2.6 The Logo may not be animated, morphed, or otherwise distorted in perspective or appearance.

Use only approved Mirata logo artwork:

3.1 The Logo may only appear as shown below. The Logo may never be screened back or broken into multiple colors. The Logo must be built out of the four-color process

3.2 To properly stage the Logo, a minimum clearance between the Logo and other elements must be maintained. The Logo must always be at least 50 pixels in width and the Logo must only appear in a horizontal position.

3.3 The Logo must stand alone and may not be combined with any other object, including but not limited to other logos, words, graphics, photos, slogans, numbers, design features, or symbols.

3.4 The Logo must never be used to represent the word "Mirata" in text, including in a headline, product-name logotype, or body copy.

3.5 The Logo must not be incorporated or used in any manner as part of, or in close proximity to another company's name, domain name, product or service name, logo, trade dress, design, slogan, or other trademarks.

3.6 The Logo must never appear with any other symbol or icon; contained within a box, circle, or other shape; or combined with any other name, logo, or icon to create a co-branded logo.

3.7 The attribution clause "Mirata is a trade name of Mirata Ltd" must accompany use of the Logo.

3.8 Neither the Logo nor the Mirata name may be used in any other company name, product name, service name, domain name, website title, publication title, or the like.

3.9 Non-Mirata materials should not mimic any Mirata advertising, product packaging, or website design. Under no circumstances may third parties use, imitate, or play off of the Mirata corporate taglines:

  • Technology that Connects
  • Relationships that Inspire
  • Solutions That Help Your Business To Grow

These taglines are reserved for exclusive use by Mirata.

Mirata reserves the right in its sole discretion to terminate or modify permission to display the Logo, and may request that third parties modify or delete any use of the Logo that, in Mirata's sole judgment, does not comply with these guidelines, or might otherwise impair Mirata's rights in the Logo. Mirata further reserves the right to object to unfair uses or misuses of its trademarks or other violations of applicable law.

By engaging in any Project, Service or Activity with Mirata Ltd you indicate your acceptance of this policy.
Mirata Ltd will review this policy every 5 years.

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